Mtn Reserve

Every piece is washed and finished to feel like it's already got a few good years on it, because comfort earned over time beats anything.
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Cowboy / Mountains

About the collection

Cowboy / Mountains

Born out of respect for the old west and the mountain cowboys and cowgirls who came before us. Mtn Reserve leans into vintage tattoo eagles, skulls, and a handful of artist collabs that keep the collection evolving. Potassium-washed cotton, distressed finishes, and traditional American tattoo art from Colorado-based artists give this collection a lived-in feel from the very first wear. Profits from this drop support the Breckenridge Outdoor Education Center (BOEC).

  • Potassium-washed cotton / Vintage distressed finish / Profits support BOEC

The Drop

Geno Somma

Featured Artist

Geno SommaLive Easy Tattoo

Geno is a Colorado native whose love of art grew into a love of tattooing. He did his first tattoo in 2006 and has been developing his craft ever since, now owning a tattoo shop off Tennyson Street in Denver. He was the perfect choice to design the traditional American-style artwork for Mtn Reserve, raw, classic, and uniquely his.
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Ariana Barnstable

Featured Artist

Ariana BarnstableLazy Cowgirl

Ariana is a western contemporary artist based in Denver, CO, best known for her Lazy Cowgirl series exploring contemporary western narratives through bold imagery. She's completed residencies at boutique properties including The Mollie Aspen, The W Aspen, and The Ramble Hotel, with work acquired by private collectors in Denver and Aspen. Her signature Lazy Cowgirl appears in Mtn Reserve as a featured art piece with streetwear flare.
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